Jim's Software Purchasing Guide
Web site promotion involves three stages:
- Page Preparation
- Search Engine Submission
- Monitoring / Analysis
The three software titles above are each designed to tackle
one particular
stage of the process, so if you can afford all three you'll
have an excellent
suite of programs to cover all aspects of promotion.
This page is here to help you decide which to go for if you
can't afford all three.
If you're "financially challenged"
-
If you're short on funds then the $20 Tagmaster
is the obvious choice. It'll help you at the page
preparation stage.
Many customers who order Tagmaster come back
later to order one or both of the other programs, which
leads me to
suspect that people use this as a tentative "trial order" to
find out
what my integrity and after-sales support is like.
Have no fears, nobody is ever disappointed :)
If you have to choose one
-
I consider Promotion Artist to be
the "primary" program of the three. Search engine
submission
is the most important part of the process. You can't proceed
to
monitor and analyse your listings without first submitting,
so if you
want to start with one software program, this is the one I
would recommend.
Promotion Artist is good for beginners because it's
foolproof. You really
don't have to know anything about promotion to get the most
out of it,
just enter the info on each screen and click the 'Go'
button.
Beneath its foolproof exterior lies a very powerful,
complete
submission tool.
Promotion Artist will submit not only to the major robot-
driven
engines, but also to many hundreds of search directories.
Some people
may tell you that submitting to these types of sites is not
worth
the trouble, which is certainly true if you're submitting by
hand.
However, if you don't need to lift a finger to do it then it
makes sense
to have 900+ extra targeted listings (most search
directories
are categorised or topic-oriented).
Promotion Artist is designed as a submission tool, it's
not
meant for monitoring/analysis. The "visibility analysis" is
only for
'fun'.
If you're experienced, or want to get more heavily
involved
-
WebPosition Gold
addresses the final
stage of promotion: monitoring/analysis.
Purchasing WebPosition Gold means you're interested in
getting right
down to the nitty gritty of site promotion: manipulating the
major
robot-driven search engines so that they list your pages
higher up
the list than your competitors.
WebPosition Gold does have a "submitter" feature, but it
does
not automatically extract all the URLs from your site
(Promotion Artist
Pro does), and it deals with only the 'top ten' (robot-
driven) major search
engines. Therefore, you shouldn't think of it as a fully-
fledged submission
tool.
If you want to "get serious" about Web site promotion, then
Webposition Gold
is the one to go for.
A few words about software in general
-
Don't expect the ownership of software to be the magic wand
that will
immediately give you God-like power over the search engines,
it doesn't
quite work like that. What it will give you is a big head
start in the
promotion game.
Like a Formula One racing driver's car or a soldier's
weapons, it's important
to have the best equipment to tackle the job before you.
However, the equipment
alone will not ensure victory, you also need general know-
how and practice
to produce the best results. The rest of
this site is dedicated to giving you that "training",
for free. I suggest
you take advantage of my generosity and read it all the way
through, then you'll
have the knowledge to complement your software nicely.
If you don't have the time or inclination to study the info,
I strongly suggest
you spend your money on our professional
promotion services rather than purchase software
that you won't be
prepared to use wisely.
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